Resources and Information for Business Owners and Workers

Checklist for Essential Businesses Preparing to Operate During Shelter In Place Order

The Sonoma County Health Officer’s modified Shelter in Place Health Order reduces Shelter-in-Place restrictions for a few industry areas. Several social distancing and hygiene requirements are a condition of reopening these essential business areas, and the City has created a checklist to help guide those businesses preparing to reopen in compliance with the Order.

Checklist for Essential Businesses Opens in new window
Checklist for Essential Businesses Opens in new window

Social Distancing Protocol Signage for Posting in Business Facilities (for downloading)

The Sonoma County Public Health Officer’s amended Heath Order, which went into effect on May 4, now requires businesses to limit the number of people in the facility at any one time, require distancing in lines and face coverings inside, and provide multiple sanitizing measures. Additionally, many businesses are required to prepare and post “Social Distancing Protocol” signage at or near their entrances. The City of Santa Rosa has prepared the following sign to help essential businesses meet this new signage requirement.

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Government and Industry Resources

This list contains federal, state, local, and industry-specific resources for Santa Rosa business owners and their employees. These suggested resources may offer assistance to local businesses and employees during the current public health emergency.


For Small Businesses

For Non-Profits

For Employees


California Best Management Practices by Sector

Since every industry presents different challenges and circumstances for preventing the spread of COVID-19, the California Department of Public Health has created a series of guidance documents for select industry sectors to support a safe, clean environment for their workers. Click on a link below for more information about an industry sector. Refer to California’s Resilience Roadmap for more information.

Auto DealershipsGuidanceChecklist
Delivery ServicesGuidance
Food PackingGuidanceChecklist
Hotels and LodgingGuidanceChecklist
Life SciencesGuidanceChecklist
Logistics and WarehousingGuidanceChecklist
Office WorkspaceGuidanceChecklist
Real Estate InteractionsGuidance



The Northern California Small Business Development Centers (SBDC’s) has implemented a new initiative as part of a continued effort to provide support to small businesses during these challenging times. provides the most up-to-date, accurate information concerning COVID-19 and Cares Act resources for small businesses. Call the 833-ASK-SBDC (833-275-7232) toll-free hotline to speak with a dedicated call center staff ready to help your business get answers to questions and connected to the right resources.

  • EIDL and PPP Updates
    • Each Monday, Wednesday and Friday at 10:30 AM, join Scott Rogalski and Sunita Maharaj with the NorCal SBDC Finance Center Team as they discuss EIDL and PPP updates and information specific to reopening businesses in Northern California. Register at:
  • Ask an Attorney
    • Bring your questions and learn key updates from experienced professionals and attorneys covering topics including PPP and unemployment, practical advice on borrowing, payroll issues and more. Thursdays at 4 PM via Zoom. Visit Ask an Attorney for more information. Zoom password: baseforce.


  • AT&T
    • AT&T will not terminate the service of any wireless, home phone, or broadband residential or small business customers unable to pay their bill due to disruptions caused by COVID-19. For qualifying accounts, the company will waive late payment fees incurred because of the COVID-19 pandemic for service through June 30, and it will keep public Wi-Fi hotspots open for any American who needs them.
  • Comcast
    • Comcast is providing free Xfinity hotspots, unlimited data, and no disconnects or late fees for all customers experiencing hardship for service through June 30. Comcast is also offering a free Internet Essentials internet plan for all new customers for 60 days if they apply by June 30.
  • Hello Alice
    • Awarding $10,000 emergency grants to small businesses.
  • Small Business Relief Initiative
    • Intuit Quickbooks teamed up with GoFundMe and Yelp to launch the Small Business Relief Initiative to provide small business owners with the financial support and resources needed to continue running their businesses during and after the coronavirus crisis. Each company has donated $500,000 to start the fund, which will provide grants to small businesses across the United States, starting with the hardest hit areas. The fund will also issue $500 matching grants to qualifying businesses that raise at least $500 on GoFundMe. 
    • To be eligible, businesses cannot be national in scope or part of a chain or franchise, must be independently owned, and must meet GoFundMe’s terms of service.
  • Verizon
    • Verizon is waiving late fees incurred by any small business or residential customers due to their economic circumstances related to COVID-19 for service through June 30. The company will also not terminate service to any customers who are unable to pay their bills due to COVID-19, and is adding an extra 15GB of data to all consumer and small business plans.
  • Yelp
    • Yelp created a $25 million fund to provide relief to independently owned restaurant and nightlife businesses and franchisees with fewer than five locations in the form of waived advertising fees and free advertising, products, and services during this period.