Measure M - Parks for All

Tell Us Your Vision for Santa Rosa Parks

Community to help prioritize spending of Measure M sales tax revenue for parks 

The City of Santa Rosa is seeking your input to shape the future of parks in Santa Rosa! City residents are invited to join us to help prioritize spending of Santa Rosa’s share of revenue from Measure M, a one-eighth cent sales tax approved by Sonoma County voters in 2018. Your input will help city planners to set the course for improvements to Santa Rosa’s parks, trails and recreation programs in the years to come.

Measure M – ‘Parks for All’ provides dedicated funding to regional and city parks from 2018-2028 to help maintain, protect and operate parks. Santa Rosa’s share is estimated at $1.9 million per year, and a total of $19.1 million over 10 years, to help support the City’s 72 community and neighborhood parks.

Community Dinner & Planning Workshop 

This event has been postponed (date TBD) following recommendations from the state to slow the spread of the coronavirus.

For updates from the City of Santa Rosa on the coronavirus, visit:

The Southeast Greenway and Yulupa Co-Housing groups and Santa Rosa Recreation & Parks invite you to a community dinner and planning workshop. Your input will help determine spending priorities for Measure M – ‘Parks for All’ sales tax revenue. 

Thursday, March 26, 2020 

Montgomery High School (1250 Hahman Dr)

5:30 - 5:45 p.m.  Dinner Service

6:00 - 7:00 p.m.  Parks Report & Planning Workshop

7:00 - 7:30 p.m.  Dessert & Mingling

Can’t Attend the Meeting?

The March 26th meeting is the second of four community meetings to be held in each of Santa Rosa’s four quadrants by May 2020. A video recording of each community meeting will be made available online for viewing following the event. Alternative community meetings are being planned in locations throughout the City over the next few months, with dates, times and locations of upcoming meetings to be finalized soon. An online survey will also soon be available to provide your input, and city staff will be visiting with attendees at community events and neighborhood gatherings throughout the year to ensure we hear from as many residents as possible.


What is Measure M - Parks for All?

Sonoma County voters on Nov. 6, 2018 approved Measure M – Parks for All, a one-eighth cent sales tax that will help support Sonoma County’s regional and city parks. Approved by 72.6 percent of voters, the “Sonoma County Parks Improvement, Water Quality, and Fire-Safety Measure” provides dedicated funding for parks for 10 years.

Measure M – Parks for All will help to support Sonoma County and its cities with their long-term needs to maintain, protect and operate parks. The tax will generate an estimated $11.5 million annually, with an estimated $7.6 million a year going to Sonoma County Regional Parks and an estimated $3.8 million a year total going to the nine cities within Sonoma County.

An integral part of the proposed measure is its expenditure plan, which details how the revenue can be spent (use the link below in the Resources section to view the Expenditure Plan). The county and cities will individually determine how best to prioritize their funding projects, and a citizen oversight committee will ensure funds are used as intended.

What is Santa Rosa’s allocation of revenue?

As the largest city in Sonoma County, with over 50 percent of the county-wide population, Santa Rosa will receive an estimated $1.9 million per year, and a total of $19.1 million over 10 years, to help support the City’s 72 community and neighborhood parks.

How may the funds be used in Santa Rosa?

The revenue that is dedicated to the nine cities, including Santa Rosa, must be used to support local city parks and recreation needs, and may not be used to reduce existing funding for parks and recreation. The revenue is to be used within one, or all, of the following seven categories:

  • Maintain parks and recreation facilities to ensure safe, clean, accessible visitor experiences
  • Improve and develop athletic fields, playgrounds, restrooms, picnic areas, and visitor amenities
  • Create and expand parks, trails, bikeways, public art, and recreation & historical facilities
  • Plan and develop bike paths and trails with connections to schools, community spaces, and regional trails
  • Provide recreation, education, and health programs for the community
  • Decrease future fire risks, fuel loads, and invasive plants on city-owned open space parks
  • Improve trails along waterways and riparian areas to benefit fish, wildlife habitat, and water quality

When is the funding available and what are the City’s plans?

Measure M – Parks for All funding went into effect in April 2019. The City of Santa Rosa has dedicated the first two years of funding (2019 – 2020) estimated at $3.8 million to support the restoration of city parks damaged during the 2017 Sonoma Complex Fires.

In 2020, City staff will be reaching out to engage with the community to determine citizens’ desires for how to prioritize spending the remainder of Santa Rosa’s portion of funding, estimated at $15.3 million, which is to be generated during years 3 -10 (2021 – 2028).

In 2020, community members will be asked to provide their input through a series of community meetings and workshops held throughout Santa Rosa, and through surveys and online forums.

Interested citizens are asked to submit their email address using the link (top right of this page) to receive updates on the City’s Measure M – Parks for All outreach and planning. 



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