Measure M - Parks for All

Tell Us Your Vision for Santa Rosa Parks

Community to help prioritize spending of Measure M sales tax revenue for parks 

Phase 2 Survey Opens April 22, 2021 - link coming soon

The City of Santa Rosa is seeking your input to shape the future of parks in Santa Rosa! City residents are invited to join us to help prioritize spending of Santa Rosa’s share of revenue from Measure M, a one-eighth cent sales tax approved by Sonoma County voters in 2018. Your input will help plan the course for improvements to Santa Rosa’s parks, trails and recreation programs in the years to come.

Each Measure M community meeting will focus on parks, programs and amenities located within one of the four city quadrants. A community input survey will be incorporated into each meeting and will be available following each meeting. 

Measure M – ‘Parks for All’ provides dedicated funding to regional and city parks from 2019-2029 to help maintain, protect and operate parks. Santa Rosa’s share is estimated at $1.9 million per year, and a total of $19.1 million over 10 years, to help support the City’s 72 community and neighborhood parks.

Measure M Community Planning Meetings

Citywide Meeting

Thursday, April 22, 2021 at 5:30 p.m.
Co-hosted by: CoffeyStrong
Join us on Zoom:
or Call: 888-475-4499 (Toll Free)
Meeting Id #: 916 9993 5981

Northwest Quadrant

Thursday, February 27, 2020 
Co-hosted by: West End Neighborhood Association
Community Meeting Replay 

Northeast Quadrant

Wednesday, March 10, 2021 
Co-hosted by: Santa Rosa Parks Foundation
Community Meeting Replay 
Community Meeting Presentation Slides

Southwest Quadrant

Thursday, March 18, 2021 
Co-hosted by: LandPaths
Community Meeting Replay 
Community Meeting Presentation Slides

Southeast Quadrant

Thursday, March 25, 2021 
Co-hosted by: South Park CBI
Community Meeting Replay 
Community Meeting Presentation Slides


Can’t Participate in the Meeting?

A video recording of each community meeting will be available online for viewing following the event.  You may also provide your input using the online survey;

The in-person events have been cancelled following recommendations from the state to slow the spread of the coronavirus. For updates from the City of Santa Rosa on the coronavirus, visit:

What is Measure M - Parks for All?

Sonoma County voters on Nov. 6, 2018 approved Measure M – Parks for All, a one-eighth cent sales tax that will help support Sonoma County’s regional and city parks. Approved by 72.6 percent of voters, the “Sonoma County Parks Improvement, Water Quality, and Fire-Safety Measure” provides dedicated funding for parks for 10 years.

Measure M – Parks for All will help to support Sonoma County and its cities with their long-term needs to maintain, protect and operate parks. The tax will generate an estimated $11.5 million annually, with an estimated $7.6 million a year going to Sonoma County Regional Parks and an estimated $3.8 million a year total going to the nine cities within Sonoma County.

An integral part of the proposed measure is its expenditure plan, which details how the revenue can be spent (use the link below in the Resources section to view the Expenditure Plan). The county and cities will individually determine how best to prioritize their funding projects, and a citizen oversight committee will ensure funds are used as intended.

What is Santa Rosa’s allocation of revenue?

As the largest city in Sonoma County, with over 50 percent of the county-wide population, Santa Rosa will receive an estimated $1.9 million per year, and a total of $19.1 million over 10 years, to help support the City’s 72 community and neighborhood parks.

How may the funds be used in Santa Rosa?

The revenue that is dedicated to the nine cities, including Santa Rosa, must be used to support local city parks and recreation needs, and may not be used to reduce existing funding for parks and recreation. The revenue is to be used within one, or all, of the following seven categories:

  • Maintain parks and recreation facilities to ensure safe, clean, accessible visitor experiences
  • Improve and develop athletic fields, playgrounds, restrooms, picnic areas, and visitor amenities
  • Create and expand parks, trails, bikeways, public art, and recreation & historical facilities
  • Plan and develop bike paths and trails with connections to schools, community spaces, and regional trails
  • Provide recreation, education, and health programs for the community
  • Decrease future fire risks, fuel loads, and invasive plants on city-owned open space parks
  • Improve trails along waterways and riparian areas to benefit fish, wildlife habitat, and water quality

When is the funding available and what are the City’s plans?

Measure M – Parks for All funding went into effect in April 2019. The City of Santa Rosa has dedicated the first two years of funding (2019 – 2020) estimated at $3.8 million to support the restoration of city parks damaged during the 2017 Sonoma Complex Fires.

In 2020, City staff will be reaching out to engage with the community to determine citizens’ desires for how to prioritize spending the remainder of Santa Rosa’s portion of funding, estimated at $15.3 million, which is to be generated during years 3 -10 (2021 – 2028).

In 2020, community members will be asked to provide their input through a series of community meetings and workshops held throughout Santa Rosa, and through surveys and online forums.

Interested citizens are asked to submit their email address using the link (top right of this page) to receive updates on the City’s Measure M – Parks for All outreach and planning. 



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