Santa Rosa 2050 - My City, Our Vision

The City of Santa Rosa is beginning a Citywide, multi-year process to update its General Plan. This update, known as Santa Rosa 2050, is a unique opportunity to shape the development of Santa Rosa for the future, and we need your help!

How Can I Get Involved?

An update to the City's General Plan cannot be done without involvement from everyone in the community.  We need your help! 

Community outreach and input will be a key component to the General Plan update process. Once a consultant is selected to help facilitate the update, additional information will be provided on community meetings, workshops, local events and other outreach opportunities.  

Please return to this website for the latest information.  To be added to the email notification list, please click on the "email notifications" link on the upper right side of this page.

Community Conversations and Survey

The 2050 General Plan Update Community Conversation series has concluded.  The Planning and Economic Development extends its appreciation and thanks to everyone who attended the one of the eight meetings from May 13, 2019 through June 13, 2019, and who completed the What Matters Most survey.  The public input we received supports the need for a comprehensive update of the current 2035 General Plan.

The result of nearly 500 completed What Matters Most surveys is provided below. Respondents expressed their opinion regarding the City’s future by selecting three of eight listed survey topics listed in the survey they consider most significant.  While these results do not reflect the sentiment of the entire community, they do indicate issues that are foremost for Community Conversation participants.  

The following chart and table illustrate that housing development and homelessness is the top issue of concern.  73% of respondents selected it as a top three What Matters Most issue. This sentiment was borne out by public comments made at the Community Conversations meetings. 

Environmental Protection and Climate Change, and Neighborhood Character and Community Development both ranked equally high at 49% and 48%, respectively, as a top three concern. 

Public Services and Safety trailed a few percentage points behind at 44%.

General Plan 2050 Survey Chart

Santa Rosa: My City Our Vision


What Matters Most
Environment Protection and Climate Change
Housing Development and Homelessness
Neighborhood Character and Community Development
Noise and Air Quality
Parks and Recreation Services
Personal Mobility and Community Transportation
Public Services and Safety
Social Equality and Environmental Justice
Surveys Completed
Note: Percentage is of the number of people who listed that category in their Top 3.

While these results are a snap shot of the sentiment of the Community Conversation participants, the City will address all of the issues listed in the What Matters Most survey equally and fully through the 2050 General Plan project.

Community Conversations Maps and Presentations

Below are copies of the maps that were available for review at the Community Conversations:

  • Development Map (existing General Plan land use designations, depicting what types of general land uses can be located)
  • Environment Map (existing environmental constraints)
  • Mobility Map (existing and future bicycle, pedestrian and transit facilities and routes)
  • Services Map (locations of existing and future shopping centers, emergency services and schools)

Below are copies of the presentation provided at the Community Conversations:

Email Notifications

  1. Andy Gustavson

    Senior Planner
    Phone: 707-543-3236

  2. Jessica Jones

    Supervising Planner - Advance Planning
    Phone: 707-543-3410

What is a General Plan?

A General Plan is a comprehensive policy document that provides the general framework for all zoning and land use decisions within a community, and provides direction for future circulation for all modes of transportation, including bikes, pedestrians, transit and cars.  

A General Plan establishes a communities long-term vision for the future and contains goals and policies that shape future housing and job development, foster healthy and resilient neighborhoods, protect and manage natural resources, and promote social and economic equity. 

Santa Rosa General Plan 2035

Santa Rosa's existing General Plan 2035 was adopted by the City Council in 2009.  

While the goals and policies of the General Plan guide day-to-day decisions regarding housing and commercial development, infrastructure improvements, and decisions related to public service and facility improvement, it also supports programs that provide neighborhood social services and protect natural resources within the City.  It is also a vital baseline document for environmental review of private and public projects within the City. 

Because of significant changes and events that have occur in the community in recent years, the General Plan needs to be updated.  

Since the General Plan was adopted, the City has experienced low housing production and increased homelessness, the destruction of housing and displacement of residents by the Tubbs fire, the impact of cannabis business activity on industrial and commercial land, and the annexation of the Roseland community into the City, an approximately 714 acre area in southwest Santa Rosa. 

In addition, State Law now requires the City’s General Plan to address infrastructure and service deficiency, and environmental degradation within designated disadvantaged community areas within the City - a portion of the Roseland area is designated a disadvantaged community.  

Finally, a General Plan update will establish a new environmental baseline and mitigation measures that will help facilitate review of future projects according to the California Environmental Quality Act (CEQA). 

For more information on the State's requirements, visit the State of California Office of Planning and Research website, which has detailed guidelines for the development of general plans.