Santa Rosa 2050 - My City, Our Vision


The City of Santa Rosa is beginning a Citywide, multi-year process to update its General Plan. This update, known as Santa Rosa 2050, is a unique opportunity to shape the development of Santa Rosa for the future, and we need your help!

Deadline Extension -- Request for Proposals  

The proposal deadline is extended to 4:30 pm., Thursday, November 14, 2019.  

Consultant Interviews will be scheduled the week of December 11, 2019.

Please visit General Plan Update for further details.  Contact Andy Gustavson at agustavson@srcity.org for more information.

Request for Proposals (RFP)

The City of Santa Rosa is seeking proposals for a comprehensive update of its 2035 General Plan and Environmental Impact Report (EIR).  

Request for Proposals - Santa Rosa General Plan Update and EIR

Proposals are due no later than 4:30 p.m., Thursday, October 17, 2019.  

Consultant Interviews will be scheduled for the week of November 11, 2019.

The City will host a consultant information meeting at 1 p.m. on Wednesday, September 25, 2019.  The meeting will be held in the Large Conference Room of the Chamber Building located at 637 1st Street, Santa Rosa.  For anyone who is unable to attend the information meeting in person, the City will host a web-based conference call line with shared-screen access to this meeting.  Fifty conference call lines are available and are subject to advance reservation by e-mail to Andy Gustavson at agustavson@srcity.org

Background

The 2035 General Plan was adopted in 2009.  It is the City's long-term vision of community development with goals and policies that guide day-to-day decisions regarding housing and commercial development and infrastructure improvements.  The General Plan establishes priorities for public service and facility improvement, neighborhood social service and natural resource protection within the City.  The associated General Plan EIR serves as a baseline environmental document to help streamline California Environmental Quality Act (CEQA) review for private and public development projects within the City.

The Santa Rosa General Plan needs to be updated to reflect significant community changes and events.  Since 2009, the City has experienced low housing production and increased homelessness, the destruction of housing and displacement of residents by the Tubbs fire, the impact of cannabis business activity on industrial and commercial land, and the annexation of the Roseland community into the City.  In addition, State law now requires the City's General Plan to address infrastructure and service deficiency, and environmental degradation within designated disadvantaged community areas within the City.  Finally, the General Plan Update will establish new environmental baseline and mitigation measures that will help facilitate review of future projects according to CEQA.

The comprehensive, community-based reassessment of these issues will extend the General Plan planning horizon year to 2050.

Existing City Policy Documents and Resources

How Can I Get Involved?

An update to the City's General Plan cannot be done without involvement from everyone in the community.  We need your help! 

Community outreach and input will be a key component to the General Plan update process. Once a consultant is selected to help facilitate the update, additional information will be provided on community meetings, workshops, local events and other outreach opportunities.  

Please return to this website for the latest information.  To be added to the email notification list, please click on the "email notifications" link on the upper right side of this page.

Email Notifications

  1. Andy Gustavson

    Senior Planner
    Phone: 707-543-3236

What is a General Plan?

A General Plan is a comprehensive policy document that provides the general framework for all zoning and land use decisions within a community, and provides direction for future circulation for all modes of transportation, including bikes, pedestrians, transit and cars.  

A General Plan establishes a communities long-term vision for the future and contains goals and policies that shape future housing and job development, foster healthy and resilient neighborhoods, protect and manage natural resources, and promote social and economic equity. 

Santa Rosa General Plan 2035

Santa Rosa's existing General Plan 2035 was adopted by the City Council in 2009.  

While the goals and policies of the General Plan guide day-to-day decisions regarding housing and commercial development, infrastructure improvements, and decisions related to public service and facility improvement, it also supports programs that provide neighborhood social services and protect natural resources within the City.  It is also a vital baseline document for environmental review of private and public projects within the City. 

Because of significant changes and events that have occur in the community in recent years, the General Plan needs to be updated.  

Since the General Plan was adopted, the City has experienced low housing production and increased homelessness, the destruction of housing and displacement of residents by the Tubbs fire, the impact of cannabis business activity on industrial and commercial land, and the annexation of the Roseland community into the City, an approximately 714 acre area in southwest Santa Rosa. 

In addition, State Law now requires the City’s General Plan to address infrastructure and service deficiency, and environmental degradation within designated disadvantaged community areas within the City - a portion of the Roseland area is designated a disadvantaged community.  

Finally, a General Plan update will establish a new environmental baseline and mitigation measures that will help facilitate review of future projects according to the California Environmental Quality Act (CEQA). 

For more information on the State's requirements, visit the State of California Office of Planning and Research website, which has detailed guidelines for the development of general plans.


Community Conversations and Survey

The 2050 General Plan Update Community Conversation series has concluded.  The Planning and Economic Development extends its appreciation and thanks to everyone who attended the one of the eight meetings from May 13, 2019 through June 13, 2019, and who completed the What Matters Most survey.  The public input we received supports the need for a comprehensive update of the current 2035 General Plan.

The result of nearly 500 completed What Matters Most surveys is provided below. Respondents expressed their opinion regarding the City’s future by selecting three of eight listed survey topics listed in the survey they consider most significant.  While these results do not reflect the sentiment of the entire community, they do indicate issues that are foremost for Community Conversation participants.  

The following chart and table illustrate that housing development and homelessness is the top issue of concern.  73% of respondents selected it as a top three What Matters Most issue. This sentiment was borne out by public comments made at the Community Conversations meetings. 

Environmental Protection and Climate Change, and Neighborhood Character and Community Development both ranked equally high at 49% and 48%, respectively, as a top three concern. 

Public Services and Safety trailed a few percentage points behind at 44%.

General Plan 2050 Survey Chart


Santa Rosa: My City Our Vision


Selected

What Matters Most
Total
1
Environment Protection and Climate Change
244
49%
2
Housing Development and Homelessness
362
73%
3
Neighborhood Character and Community Development
238
48%
4
Noise and Air Quality
102
20%
5
Parks and Recreation Services
155
31%
6
Personal Mobility and Community Transportation
158
32%
7
Public Services and Safety
220
44%
8
Social Equality and Environmental Justice
160
32%
9
Other
78
16%
Surveys Completed
498
Note: Percentage is of the number of people who listed that category in their Top 3.

While these results are a snap shot of the sentiment of the Community Conversation participants, the City will address all of the issues listed in the What Matters Most survey equally and fully through the 2050 General Plan project.

Community Conversations Maps and Presentations

Below are copies of the maps that were available for review at the Community Conversations:

  • Development Map (existing General Plan land use designations, depicting what types of general land uses can be located)
  • Environment Map (existing environmental constraints)
  • Mobility Map (existing and future bicycle, pedestrian and transit facilities and routes)
  • Services Map (locations of existing and future shopping centers, emergency services and schools)

Below are copies of the presentation provided at the Community Conversations: