Event Schedule


Wednesday, July 26, 2017



Wednesday Night Market:  5 - 8:30pm (May 3-August 16, 2017)
The Santa Rosa Wednesday Night Market provides vendors, as well as market-goers, a wonderful event bringing the community together to enjoy a variety of food, arts & crafts, fresh produce, non-profit agencies, entertainment, activities and our Craft Beer & Wine Garden. The Market has drawn more than one million people to Downtown Santa Rosa over the past twenty-eight summers, and will continue to attract thousands each night as we enter into our 29th year.

IRONMAN Village: 9am-5pm
The IRONMAN Village in Courthouse Square is the center of the event weekend, serving as the location for Athlete Check-In, Athlete Briefings, and the IRONMAN Merchandise Store. Always free and open to the public, the village offers a great opportunity for athletes and the public to interact with official IRONMAN Partners and Vendors, and to pick up final race day essentials.

Thursday, July 27, 2017



IRONMAN Village: 9am-5pm
The IRONMAN Village in Courthouse Square is the center of the event weekend, serving as the location for Athlete Check-In, Athlete Briefings, and the IRONMAN Merchandise Store. Always free and open to the public, the village offers a great opportunity for athletes and the public to interact with official IRONMAN Partners and Vendors, and to pick up final race day essentials.

IRONKIDS Santa Rosa Fun Run:  5pm
Ages: 3 to 13
Race Distances: 1 mile & 1/2 mile
Price: $15 online and $20 Onsite - no cash onsite- only accepting debit/credit cards
Onsite Registration and Packet Pick up times: TBA
Entry Includes: Each athlete receives a race bib, finisher shirt, medal, and the pride of calling themselves and IRONKID! (Please pick up goodie bag at registration)
Contact: info@ironkids.com

Welcome Ceremony with Live Music: 6-8pm
The ceremony welcomes athletes and their friends and family to Santa Rosa.  All are welcome!  Features the "Voice of IRONMAN," Mike Reilly.  In Courthouse Square. 

Movie Night on the Square: 8:30-10:30pm
Breaking Away:  "A small-town boy obsessed with the Italian cycling team vies for the affections of a college girl."  Free Viewing.  Movie starts a 9pm.  First-come, first served seating.  Bring your blanket or lawn chair.  Beer and wine will be available for sale.  Outside alcohol is not permitted. Presented by the Downtown Action Organization. 

Friday, July 28, 2017



IRONMAN Village: 9am-5pm
The IRONMAN Village in Courthouse Square is the center of the event weekend, serving as the location for Athlete Check-In, Athlete Briefings, and the IRONMAN Merchandise Store. Always free and open to the public, the village offers a great opportunity for athletes and the public to interact with official IRONMAN Partners and Vendors, and to pick up final race day essentials.

Saturday, July 29, 2017


IRONMAN Village: 9am-5pm
The IRONMAN Village in Courthouse Square is the center of the event weekend, serving as the location for Athlete Check-In, Athlete Briefings, and the IRONMAN Merchandise Store. Always free and open to the public, the village offers a great opportunity for athletes and the public to interact with official IRONMAN Partners and Vendors, and to pick up final race day essentials.

IRONMAN Santa Rosa Swim Race:  6am-approximately 8am
The swim offers views along Lake Sonoma.

IRONMAN Santa Rosa Athletes Arrive on Bike: Approximately 8am-5:30pm
The bike course is a tour of Sonoma County's beautiful wine country and pastoral countryside, passing through famous grape growing regions including: the Russian River Valley Region, Dry Creek Valley, and Alexander Valley.  Don't miss the transition from bike to foot in Courthouse Square

IRONMAN Santa Rosa Athletes Arrive on Foot: Approximately 12pm-12am midnight
This is a two-loop course and each loop will return near the Courthouse Square for ideal spectator viewing with the Finish on the north side of the Courthouse Square.

Sunday, July 30, 2017



IRONMAN Village: 7am-12pm
The IRONMAN Village in Courthouse Square is the center of the event weekend, serving as the location for Athlete Check-In, Athlete Briefings, and the IRONMAN Merchandise Store. Always free and open to the public, the village offers a great opportunity for athletes and the public to interact with official IRONMAN Partners and Vendors, and to pick up final race day essentials.

West End Market:  9:30am-2pm (Sundays, April 2-November 27, 2017)
The West End Farmers Market is a vibrant gathering place for the community where local farmers, food producers, crafters and artisans offer ultra-fresh, locally grown agricultural and related products directly to residents.  The market enables producers and consumers to meet, create relationships, and exchange information, resulting in high-quality products, better prices, and a great social atmosphere. The mission of the West End Farmers Market is to help achieve a healthy community and sustainable planet for all beings. We do this by thinking globally and acting locally.

Live at Juilliard: 5pm-7pm
There’s no better way to spend your summer Sunday evenings than enjoying music, food and fun at Live at Juilliard! Now celebrating its 24th season, this free concert series brings some of the Bay Area’s finest bands to Juilliard Park. Pack a picnic or purchase food from one of our tasty vendors. Royal Jelly Jive will be performing to close out the concert series.

Athlete Schedule

The official IRONMAN Santa Rosa Athlete Event Schedule lists the timeline for athlete check-in, bike store service center, VIP credential pick-up, athlete briefings, etc. 



Shop Downtown

Downtown Santa Rosa features three shopping districts: vibrant Courthouse Square, Historic Railroad Square, and Santa Rosa Plaza mall. Browse downtown on our interactive map.

Try our new WiFi!


While you're in the Courthouse Square area cheering on IRONMAN Santa Rosa triathletes, enjoying downtown restaurants, or shopping at downtown merchants, please try our new WiFi:  City of SR Public WFi