Things You'll Need

To Pay the Alcohol Sales Permit Fee

The City of Santa Rosa imposes on each ABC Licensee an Alcohol Sales Permit Fee for each licensed premises in the City of Santa Rosa where the ABC Licensee sells alcohol. The fee is payable annually and is due no later than April 1st of each year. The amount of the fee shall be based upon the reported annual wholesale alcohol purchases for the previous calendar year. This fee will be for the purpose of partially funding alcohol regulation, enforcement, and education programs designed to mitigate the adverse effects of alcohol use in the City of Santa Rosa.
Wine in Glasses


City of Santa Rosa Finance Department
Revenue Division
City Hall Annex, 1st Floor
90 Santa Rosa Avenue
Santa Rosa, CA 95404
Phone: 707-543-3170

For questions related to this fee, please contact:
Santa Rosa Police Department
Phone: 707-543-3550


Estimated Cost

Annual Wholesale Alcohol Purchases
Annual Fee
$100 - $33,333
$33,334 - $1,666,666
3/10 of 1% (or 0.3%) of purchases
$1,666,667 and greater
(As of June 2016.)