Tourism Business Improvement Area Advisory Board


  • 11:00AM
  • 4th Thursday of every other odd numbered month
  • City Hall, Mayor's Conference Room
    100 Santa Rosa Avenue
    Room 10
    Santa Rosa, CA 95404

Agendas & Minutes

Agendas are available prior to the meetings and minutes are available following approval in the legislative portal:


  • Peter Rumble, Santa Rosa Metro Chamber
  • Rafael Rivero, City of Santa Rosa
  • Raissa de la Rosa, City of Santa Rosa
  • Donna Renteria, Best Western Garden Inn
  • Todd Anderson, Best Western PLUS Wine Country Inn & Suites


The Santa Rosa Tourism Business Improvement Area (SRTBIA) was established by the Santa Rosa City Council via ordinance 3946 on August 3, 2010. The SRTBIA is a public/private sector partnership between the City of Santa Rosa, the Santa Rosa Chamber of Commerce and Santa Rosa hoteliers to provide efficient and complementary destination marketing; tourism and convention sales to benefit lodging operators by marketing Santa Rosa as a tourist destination; and providing programs that encourage overnight stays.


The City of Santa Rosa will collect a 3% BIA assessment on lodging operators within city limits. After deducting a two percent (2%) administrative fee, the City of Santa Rosa's Economic Development Program will receive thirty percent (30%) of the receipts for the City's destination marketing and special event efforts. The Santa Rosa Chamber of Commerce will receive the remaining seventy percent (70%) to fund the operations and activities of the Santa Rosa Convention and Visitors Bureau. Lodging businesses include hotels, motels, bed and breakfast inns, vacation rentals, and all similar lodging businesses.

Annual Report-Work Plan