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Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything. Santa Rosa, Sonoma County, California -- Out There. In the Middle of Everything.
Santa Rosa is the unbeaten path to all that’s well-known and yet still undiscovered about Northern California. Endless outdoor activities under pristine, sea-to-sky, Northern California sunshine. A handcrafted culture at the leading edge of everything from microbrews to maker fairs. The hub of American cycling, on road and off. A foodie paradise without the pretense. In the heart of wine country, but with an active urban subculture. Santa Rosa is a place for those whose cravings for adventure go beyond the conventional.
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Meet a few of the locals
JOSH WINDMILLER
Josh is a Santa Rosa-based music promoter and performer. He runs The North Bay Hootenanny to connect local musicians with gigs and events.

Musician on a Mission
MUSICIAN ON A MISSION
Josh offers his perspective on the Santa Rosa music scene.
Idiosyncratic Pursuits
IDIOSYNCRATIC PURSUITS
Josh talks about the many things going on in Santa Rosa.
The Crux
THE CRUX
Josh offers a musical introduction to his band.

DAWN ZAFT
Dawn crafts creative, artisan foods at the Undercover Baking Agency and The Noshery in Santa Rosa’s SOFA district.

Whats Fresh
WHAT'S FRESH
Dawn talks about her farm to table approach.
The Abundance
THE ABUNDANCE
Dawn describes how something amazing is always in season here.
Food Nerds
FOOD NERDS
Dawn knows why people are so into food in Santa Rosa.

ALLEN THOMAS
Allen does community-organizing and urban planning in Santa Rosa's historic West End neighborhood.

The Fabric
THE SCENE
Allen offers a sense of what makes Santa Rosa so unique.
The Fabric
THE FABRIC
For Allen, it all comes back to the people of Santa Rosa.
The Heart
THE HEART
Allen sees Santa Rosa as more than just in the middle of everything.


The Out There program is funded by the Santa Rosa Tourism Business Improvement AreaCheck back soon for more Santa Rosa resident profiles.  We would like to thank the following local artists and photographers who donated their photography: Mike Solari, Tim Terry II, Michael Woolsey, Paige Green, Bike Monkey, Ty Jones, Lance Walker, Alice Miller.

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 Connect With Us

Things To Do
Our Things To Do page is a simple yet extensive guide of local attractions and events throughout the year.


Hotel & Travel
Find any Santa Rosa hotel and info about how to get to and around Santa Rosa.

 Handy Resources

Santa Rosa Convention & Visitors Bureau
The Santa Rosa Convention & Visitors Bureau website offers visitors a wide range of tools and information for planning a trip to the area.
 
Bohemian.com
The Bohemian connects you to the local lifestyle, with resources for insightful coverage of local news, arts, dining and entertainment.
 
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The Downtown website has an interactive map, a current list of events, and resources for businesses.