Economic Sustainability Strategy & Incentives

City of Santa Rosa Economic Sustainability Strategy

The Santa Rosa City Council adopted a Phase II Economic Development Strategic Plan in mid-2005; staff implemented the majority of the tactics. Due to the near-completeness of the Phase II Strategy in 2007, and because the national and local economy began to shift, the Council expressed support for a new Economic Sustainability Plan to address local economic concerns. At its May meeting, the Economic Development Subcommittee reviewed the proposed Sustainability Strategy and recommended Council approval. The Santa Rosa City Council formally approved the Sustainability Strategy on June 17, 2008. Read the Economic Sustainability Strategy (PDF).

On May 4, 2010, the Santa Rosa City Council approved the adoption of aggressive augments to the Economic Sustainability Strategy (PDF) and directed Community Development staff to proceed with proposing ordinance changes to codify the potential changes to development-related regulations.  On July 20, 2010, the City adopted aggressive economic development augments to the Zoning Code (PDF) in order to stimulate building, business development, and job growth during the economic downturn.


Customized incentives are offered on a case-by-case basis.